IMAGINA 2012 : Mobile and Augmented Reality

Special Event: 3D & Augmented Reality for Mobile

Wednesday 8 February
18:30 – 20:30

FREE ACCESS

Event Summary
With the explosion of Augmented Reality apps on mobile devices, interactions with computer-generated content are about to boom in exponential proportions.

This 3D and Augmented Reality for Mobile Special Event will unveil these technologies' potential for your own professional field, as we know that the future will bring

- massive demand for computer-generated content on these platforms,
- astounding new tools as well as new software genres in all walks of professional and private lives,
- bright new profitable opportunities in many fields for enhancing the user's experience.

This conference will be presented by the leading names of mobile 3D technology.
Their presentation will be followed by a Q&A session and a panel discussion.

William Gill, Head of maps.nokia.comn, NOKIA & André Fialho, Senior ux designer, maps, NOKIA
Explore every city of the world in ultra-realistic 3D on your mobile
Nokia will present their impressive Maps 3D application, which allows users to visit the great cities of the world thanks to brilliant interactive 3D rendering,
Nokia will also present other Augmented Reality projects. They will share what they are working on today as well as the future directions of their 3D efforts and how third parties can take advantage of these technologies.
The presentation will showcase live demos on both the web and mobile devices.

©NOKIA

Gaëlle Maurugeon, Product Marketing Manager, TOTAL IMMERSION
Tablets and smartphones: new usages for mobile augmented reality
With the massive deployment of tablets and smartphones, augmented reality becomes a mainstream technology used especially for online marketing and m-commerce virtual fitting room. With over 1,000 executed augmented reality solutions, Total Immersion, worldwide leader in augmented reality, will present the best use cases and best practices on mobile AR app.
The presentation will include live demos and video showcase of the best 2011 AR executions

© TOTAL IMMERSION

Julian Harris, Sr Mgr, Business Development, QUALCOMM
Qualcomm’s Vuforia™ Augmented Reality Platform – Using AR Apps to Change How We Shop, Learn, Play, and Interact
Developers worldwide are using Vuforia, Qualcomm’s Augmented Reality (AR) Platform, to create entertaining marketing and advertising applications. Showcasing AR apps on some of the latest smartphones and tablets, Julian Harris will explore how AR might influence how we consume and manage media, enhance social networking, play games, augment learning experiences, and shop. Included in this presentation is a short video of multinational brands that are using Qualcomm’s Vuforia augmented reality platform.

Panel Discussion
Following the speakers' presentations, a panel discussion will answer questions such as:

- What are the potential applications of these technologies in fields like architecture, teaching, museography, multimedia art, etc.?
- How will the development of increasingly powerful mobile integrated sensors create ultra context-sensitive applications?
- Every product on the market will soon have its own augmented reality extension accessible through mobile devices. What will this 3D content be, and what impact will this massive need for content have on the 3D content creation market?
- Questions from the audience.